How do you Market Yourself

How to Market Yourself as a Virtual Assistant: A Smart Start Strategy

Starting your journey as a Virtual Assistant (VA) is an exciting step—but one of the biggest challenges many new VAs face is figuring out how to effectively market themselves and build a strong online presence.

Should you run ad campaigns through Google or Facebook? Focus on building your Instagram or Facebook feeds? Create short-form video content for TikTok? Or dive into blogging to build authority?

There’s no one-size-fits-all approach—what matters most is finding a strategy that’s aligned with your strengths, your brand, and your ideal audience.

Choosing the Right Platforms

When you’re just starting out, social media marketing can feel overwhelming. Not everyone enjoys blogging, and not everyone feels confident creating video content. The key is to start with the platforms you’re most comfortable with and gradually build from there.

Ask yourself:

• What platforms do I enjoy using most?

• Where is my ideal client spending their time online?

• What type of content do I feel most confident creating—written, visual, or video?

Once you’ve identified your primary platforms, you can start building a content strategy around them.

Feed Posts, Stories, or Both?

Next, decide on your content format. Do you want to focus on regular feed posts? Stories and reels? A mix of both? Consider how much time you can realistically dedicate to content creation and choose a rhythm that works for you:

• Daily, weekly, or fortnightly posts?

• Are you cross-posting between Facebook and Instagram to save time?

• Will you integrate a blog into your website—and how often will you publish new posts?

Remember, your content strategy should be consistent, sustainable, and aligned with your business goals.

Planning Your Content Effectively

When I started out, I spent time manually planning and posting across my platforms. It was exciting at first—there’s a certain buzz that comes with launching your business and sharing your journey. But over time, I realised this approach wasn’t sustainable. I needed a way to market my business consistently, without sacrificing time I could be spending on client work.

That’s when I discovered the power of content scheduling tools.

I trialled a few different platforms—many offer free versions or free trials—and eventually found what worked best for my needs. Scheduling my content in advance helped me:

• Maintain consistency

• Free up time in my week

• Stay connected with my audience, even during busy periods

Now, I batch-create my content, schedule it in advance, and focus on delivering value to my clients. It’s made all the difference in how I run my business.

Smart Marketing Tips for VAs Starting Out

If you're just starting your VA journey and feeling unsure where to begin, here are some practical tips to help you market yourself more effectively:

✅ Start small, but stay consistent

Don’t try to do everything at once. Choose one or two platforms and show up consistently. It’s better to do one platform well than spread yourself too thin across several.

✅ Batch and schedule your content

Use scheduling tools like Meta Business Suite, Buffer, Later, or Tailwind to plan your content in advance. This helps you stay consistent without needing to post manually every day.

✅ Repurpose your content

Turn one blog post into a series of social media posts. Transform a tip you share on Instagram into a short TikTok video. Work smarter by making your content go further.

✅ Show your personality and expertise

People connect with people. Don’t be afraid to show who you are—share behind-the-scenes glimpses, client testimonials, tips, and stories that reflect your unique voice.

✅ Track what works

Pay attention to what content performs well and what resonates with your audience. Use that data to refine your strategy over time.

Final Thought

Marketing yourself as a VA doesn’t have to be complicated or overwhelming. Start with the basics, build a solid foundation, and use tools to help you work smarter—not harder. Your online presence is a reflection of your business—nurture it thoughtfully, and it will support your growth